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Brand Manager
20-30K/月上海市-上海/本科及以上/3-5年
桑女士今天来过
雅培贸易（上海）有限公司
职位详情
岗位职责
Major Responsibilities/Activities:
Marketing Planning
• Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
• Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
• Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
• Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
• Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
Product Management
• Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
• Direct the product promotion and growth initiatives to attain increasing of market share
• Work with other function management team to ensure the cross functional alignment of product strategies
• Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products
Professional Relationship
• Identify the opinion leaders in related area.
• Lead to build and maintain professional relationship with KOLs
• Establish and develop the national expert network to ensure the strong expertise for assigned products
• Develop the loyalty speakers from KOLs
Cost Control & Monitoring
• Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
• Monitor and control marketing expenses in line with budget on monthly basis
• Modify and manage expenses allocation to regions
6. REQUIREMENTS:
Industry experiences: Minimum 2-3 years working experience in Pharmaceutical industry
Position experiences:
- Minimum 1 -2 years working experience on local marketing
- Minimum 2 years working experience on sales
Language Skills: Fulent in English both oral and written
Computer Skills: Working knowledge, especially good at Excel and PowerPoint
Mobility: Willing to travel frequently
Other Special requirement:
• Thorough understanding on the healthcare industry(pharmaceutical) is a plus
• Good understanding of business and product knowledge with marketing sense
• Strong communication and presentation skill with excellent interpersonal sense
• Experienced project management background in pharmaceutical company
• Strong analytical skills including business and financial management
• Autonomy/Independence, Assertiveness; a polished professional presence is essential
• Should be self-motivated, creative and well organized
Marketing Planning
• Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
• Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
• Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
• Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
• Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
Product Management
• Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
• Direct the product promotion and growth initiatives to attain increasing of market share
• Work with other function management team to ensure the cross functional alignment of product strategies
• Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products
Professional Relationship
• Identify the opinion leaders in related area.
• Lead to build and maintain professional relationship with KOLs
• Establish and develop the national expert network to ensure the strong expertise for assigned products
• Develop the loyalty speakers from KOLs
Cost Control & Monitoring
• Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
• Monitor and control marketing expenses in line with budget on monthly basis
• Modify and manage expenses allocation to regions
6. REQUIREMENTS:
Industry experiences: Minimum 2-3 years working experience in Pharmaceutical industry
Position experiences:
- Minimum 1 -2 years working experience on local marketing
- Minimum 2 years working experience on sales
Language Skills: Fulent in English both oral and written
Computer Skills: Working knowledge, especially good at Excel and PowerPoint
Mobility: Willing to travel frequently
Other Special requirement:
• Thorough understanding on the healthcare industry(pharmaceutical) is a plus
• Good understanding of business and product knowledge with marketing sense
• Strong communication and presentation skill with excellent interpersonal sense
• Experienced project management background in pharmaceutical company
• Strong analytical skills including business and financial management
• Autonomy/Independence, Assertiveness; a polished professional presence is essential
• Should be self-motivated, creative and well organized
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公司信息
雅培贸易（上海）有限公司
- 上海
- 1000-9999人
- 生物制药
- 外企
- 不需要融资
雅培始终致力于帮助人们生活得更加美好。我们带来改变生命的前沿科技和产品，缔造医疗健康的未来。我们的创新产品帮助人们改善健康、强健体魄、快速诊疗，助力人们回归到所热爱的生活中。
公司的全球总部位于芝加哥，领先的产品和服务遍及医疗器械、诊断、营养品、药品等领域。雅培全球109,000名员工，每天助力160多个国家和地区的千百万人获得健康，拥有更美好的生活。
我们植根中国超过30年，拥有4家工厂，3家研发中心，1家客户体验中心，1家培训中心。我们在中国拥有超过6,000多名员工, 总部位于上海，连续10年荣膺“中国杰出雇主”，致力于帮助人们活得健康，活出精彩。
About Abbott
At Abbott, we’re dedicated to helping people live more fully, in everything we do. We’re creating the future of healthcare through life-changing technologies and products that make you healthier and stronger, quickly identify when you have a medical need, and treat conditions to help you get back to doing what you love.
With global headquarters in Chicago, we serve people in more than 160 countries with leading medical devices, diagnostics, nutrition products and branded generic medicines. 109,000 of us are helping millions of people to live better and healthier every day around the world.
In China, we’ve been helping people live fully for more than 30 years. We have 4 manufacturing sites, 3 R&D centers，1 customer experience center, 1 training center. Abbott has more than 6,000 employees in China, headquartered in Shanghai. Abbott has been certified “Top Employer” in China for consecutive 10 years, helping people live healthy, live fully.
