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某外资医疗公司
70-100K/月北京市-北京/硕士及以上/10年以上
徐力琨一周前来过
安普丘以斯国际咨询（北京）有限公司
职位详情
岗位职责
• Go-To-Market STRATEGY: Design and implement comprehensive marketing strategies, to play a crucial role in expanding market share and fostering revenue growth for the company in healthcare market.
• PRODUCT MARKETING: Plan and execute product marketing activities to generate leads and foster customer engagement for product lines in medical research, education and clinical effectiveness sectors. Develop and promote value messages to target customer audience.
• BRANDING & COMMUNICATIONS: Become the organization’s agent towards internal and external stakeholders such as media, clients, potential clients and build strategic partnerships, to build a strong branding presence.
• DIGITAL MARKETING: take ownership of driving and increasing traffic and online conversion for our products and brands across various channels. Drive individual subscription for UpToDate and engage researchers for medical research paper submission to the company’s journals.
• KOL PROGRAM: Identify, develop and maintain effective engagement with Key Opinion Leaders in selected domain, to maximize brand influence and advocate product values.
• CUSTOEMR SUCCESS: Lead customer engagement/customer success strategy, TO Drive innovative approaches to customer implementations that support increased customer satisfaction and more effective product utilization.
• MARKET INSIGHT: Conduct market research to keep abreast of trends and competitor’s marketing movements; collect customer insights for decision making support
• MANAGEMENT: Budget and resource allocation. Control budgets and allocate resources based on business priorities. Be responsible to build, lead and inspire a high-performing marketing team
• PRODUCT MARKETING: Plan and execute product marketing activities to generate leads and foster customer engagement for product lines in medical research, education and clinical effectiveness sectors. Develop and promote value messages to target customer audience.
• BRANDING & COMMUNICATIONS: Become the organization’s agent towards internal and external stakeholders such as media, clients, potential clients and build strategic partnerships, to build a strong branding presence.
• DIGITAL MARKETING: take ownership of driving and increasing traffic and online conversion for our products and brands across various channels. Drive individual subscription for UpToDate and engage researchers for medical research paper submission to the company’s journals.
• KOL PROGRAM: Identify, develop and maintain effective engagement with Key Opinion Leaders in selected domain, to maximize brand influence and advocate product values.
• CUSTOEMR SUCCESS: Lead customer engagement/customer success strategy, TO Drive innovative approaches to customer implementations that support increased customer satisfaction and more effective product utilization.
• MARKET INSIGHT: Conduct market research to keep abreast of trends and competitor’s marketing movements; collect customer insights for decision making support
• MANAGEMENT: Budget and resource allocation. Control budgets and allocate resources based on business priorities. Be responsible to build, lead and inspire a high-performing marketing team
任职要求
无
