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Marketing Manager
40-60K/月上海市-上海/本科及以上/5-10年
孙女士1天前来过
瀚晖制药有限公司
职位详情
岗位职责
Primary Roles & Responsibilities：
1、Team Development：
a）Leads a team of product managers by providing leadership, coaching, and training.
b）Drives and coordinates Integrated Brand Teams (IBT).
2、Brand Portfolio Management & Strategy Development：
a）Development of sales and investment targets for a group of brands (in-market and pipeline).
b）Develops brand strategies, promotional campaigns and tactical plans within marketing A&P budgets of defined group of brands, discusses with IBT.
c）Establishes market research programs & market insights for group of brands and monitors/anticipates market development (central and regional)
d）Provides input into strategic plan related to responsible brand segments and on ad hoc request from senior management
3、Market Intelligence：Maintaining healthcare environmental knowledge via analyzing the market performance, identifying trends, and comparing with competitor benchmark.
4、Cross-functional Collaboration：Work with sales team and medical team to map KOLs and develop KOL engagement plan to ensure strong brand endorsement from thought leaders.
5、Compliance with Applicable Policies：
a）Ensure the integrity of marketing activities in accordance with local, regional and corporate compliance policies.
b）Coach and provide guidance to the staff to be compliant.
Requirements：
1、At least 5 years brand management experience plus 2 years team leader experience.
2、Good command of English, CET6 and above.
3、Good communication skills.
4、Good planning & organization skills.
5、Initiative, quick-learner.
6、At least Bachelor’s degree preferably with the major of clinical medicine or pharmacy.
7、Master degree or MBA is desired.
1、Team Development：
a）Leads a team of product managers by providing leadership, coaching, and training.
b）Drives and coordinates Integrated Brand Teams (IBT).
2、Brand Portfolio Management & Strategy Development：
a）Development of sales and investment targets for a group of brands (in-market and pipeline).
b）Develops brand strategies, promotional campaigns and tactical plans within marketing A&P budgets of defined group of brands, discusses with IBT.
c）Establishes market research programs & market insights for group of brands and monitors/anticipates market development (central and regional)
d）Provides input into strategic plan related to responsible brand segments and on ad hoc request from senior management
3、Market Intelligence：Maintaining healthcare environmental knowledge via analyzing the market performance, identifying trends, and comparing with competitor benchmark.
4、Cross-functional Collaboration：Work with sales team and medical team to map KOLs and develop KOL engagement plan to ensure strong brand endorsement from thought leaders.
5、Compliance with Applicable Policies：
a）Ensure the integrity of marketing activities in accordance with local, regional and corporate compliance policies.
b）Coach and provide guidance to the staff to be compliant.
Requirements：
1、At least 5 years brand management experience plus 2 years team leader experience.
2、Good command of English, CET6 and above.
3、Good communication skills.
4、Good planning & organization skills.
5、Initiative, quick-learner.
6、At least Bachelor’s degree preferably with the major of clinical medicine or pharmacy.
7、Master degree or MBA is desired.
任职要求
无
工作地点
- 徐汇区枫林路381号
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公司信息
瀚晖制药有限公司
- 杭州
- 1000-9999人
- 生物制药
- 合资
- 不需要融资
瀚晖制药有限公司是国内领先药企——浙江海正药业股份有限公司(以下简称“海正药业”)的全资子公司。
海正药业是一家研产销全价值链、原料药与制剂垂直一体化、多业务板块、多区域发展的生物制药科技集团，拥有国内市场丰富的产品线及产品组合；同时建有多条具有符合FDA、欧盟标准的国际先进制剂生产线，全程实现计算机系统控制和人药分离模式，确保质量可控性和可追溯性。
瀚晖制药面向中国和全球市场开发、生产和推广原研药和符合国际标准的品牌仿制药，致力于探索和提供最优质的药品及疾病解决方案，改善国民健康，延长人类寿命，提高生活品质。
瀚晖制药目前在中国市场供应80多种产品，其中不乏全球领先的原研产品、获国家科技发明奖和国家科技重大专项立项支持的产品，覆盖肿瘤、抗感染、呼吸、心血管、糖尿病、激素、免疫抑制剂等众多领域。拥有cGMP的质量体系，成为中国市场上领先的医药企业。目前已有原研品的生产技术成功转移至生产基地的实例，同时，更有数个原研品的完整技术转移也在紧密开展中
