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(Sr.)Marketing Manager-RA
40-60K/月上海市-上海/本科及以上/10年以上
韩女士今天来过
辉瑞投资有限公司
职位详情
岗位职责
POSITION SUMMARY
Own portfolio or big strategic brand strategy to maximize the business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead.
Responsibilities
Portfolio Management
Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.
Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
Input to the country OP plan
Interface with WWT to gain support
Prepare report for global & country level internal communication
Resource Management
Portfolio (or big strategic brand) budget planning and control
Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and support P&L analysis
EDUCATION AND EXPERIENCE
Qualifications:
Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 5-8 years marketing experience with above18 months SBM experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies (for portfolio marketing manager, more requirement need on people manager roles):
Demonstrates business acumen
Acts decisively
Seizes accountability
Holds people accountable
Grows-others
Leads change
Self-awareness
Commits to “One Pfizer”
Builds effective teams
Expect candidates to demonstrate these commercial /management competencies
Marketing , Customer and Competitor Insight
Marketing Execution
Strategic and Operational Business/Marketing Planning
Data analysis, interpretation and communications
Performance and Program Metrics
Exceptional interpersonal skills
Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
Exceptional prioritization –among/across brands, resource-constrained context;
Vendor management
Proficiency in the local language as well as English proficiency
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
#LI-PFE
Own portfolio or big strategic brand strategy to maximize the business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead.
Responsibilities
Portfolio Management
Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.
Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
Input to the country OP plan
Interface with WWT to gain support
Prepare report for global & country level internal communication
Resource Management
Portfolio (or big strategic brand) budget planning and control
Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and support P&L analysis
EDUCATION AND EXPERIENCE
Qualifications:
Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 5-8 years marketing experience with above18 months SBM experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies (for portfolio marketing manager, more requirement need on people manager roles):
Demonstrates business acumen
Acts decisively
Seizes accountability
Holds people accountable
Grows-others
Leads change
Self-awareness
Commits to “One Pfizer”
Builds effective teams
Expect candidates to demonstrate these commercial /management competencies
Marketing , Customer and Competitor Insight
Marketing Execution
Strategic and Operational Business/Marketing Planning
Data analysis, interpretation and communications
Performance and Program Metrics
Exceptional interpersonal skills
Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
Exceptional prioritization –among/across brands, resource-constrained context;
Vendor management
Proficiency in the local language as well as English proficiency
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
#LI-PFE
任职要求
无
工作地点
- 南京西路中信泰富广场
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公司信息
辉瑞投资有限公司
- 上海
- 1000-9999人
- 生物技术
- 外企
- 不需要融资
辉瑞公司（Pfizer Inc.）创建于1849年，总部位于美国纽约，是一家以科学为基础的、创新的、以患者为先的生物制药公司。辉瑞的使命是“为患者带来改变其生活的突破创新”。
在辉瑞，我们通过科学和全球资源为人们提供治疗方案，以延长其生命，显著改善其生活。在医疗卫生产品的探索、研发和生产过程中，辉瑞始终致力于奉行严格的质量、安全和价值标准。
我们在全球的产品组合包括创新药品和疫苗。每天，辉瑞在发达和新兴市场的员工都在推进人类健康，推动疾病的预防、治疗和治愈，以应对挑战我们这个时代的顽疾。
辉瑞还与医疗卫生服务方、政府和社区合作，支持并促进世界各地的人们能够获得更为可靠和可承付的医疗卫生服务。这与辉瑞作为一家全球卓越的创新生物制药公司的责任是一致的。170余年来，辉瑞一直致力于为所有依赖我们的人带来改变。
辉瑞于1989年进入中国市场。扎根中国30余年，辉瑞已成为在华主要的外资制药公司之一。2021年是辉瑞新征程的开始。迄今已有170余年历史的辉瑞正在迈入全新时代，成为一家以科学为基础的、创新的、以患者为先的生物制药公司。目前辉瑞在中国业务覆盖全国300余个城市，累计投资超过15亿美元，并设立了1家先进的生产设施，2个研发中心（分别位于上海张江高科技园区和武汉光谷），在华有近7,000名员工分布于业务、研发和生产等领域。辉瑞在华上市了五大领域的高品质创新产品，包括肿瘤、疫苗、抗感染、炎症与免疫、罕见病等多个领域的处方药和疫苗，强大完善的产品线旨在满足生命各阶段的健康需求。
多年来，辉瑞始终致力于“成为中国医疗卫生体系重要组成部分”，运用全球医疗资源，与社会各界合作，积极推进中国健康事业。未来，辉瑞将继续践行“为患者带来改变其生活的突破创新”的使命，秉承“科学致胜”的理念，以创新为动能，与中国政府部门和社会各界合作，积极引进突破性的创新药物，探索药物可及性创新方案，及时惠及中国患者，助力“健康中国2030”宏伟目标的实现！
